Having a clear Twitter marketing strategy beforehand and planning it ahead of time could save you from being lost in the crypto space and disconnected with your crypto community. Here are some of the steps that are commonly used to promote a crypto project on Twitter. Following these would help you big time.
Build Your Community from the Ground up with Twitter
Setting up a Twitter account for crypto-related projects is a huge leap to acquire a larger number of audiences, provide a room for real-time announcements and updates, and increase brand awareness by directly connecting with the followers. These can be easily achieved by devising a content marketing calendar that will serve as a guide and structure for all the marketing strategies that will be carried out.
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Aside from that, it is important to build a solid community to gain loyal supporters. Some of the tips in building community and increasing engagement in the community includes creating a Twitter list which is a great way to segment the followers based on the common interests or topics that are pertinent to the project. A private list created for those who like, comment, or retweet posts should constantly be engaged with to establish consistent connection with these people.
Another recommendation is following crypto influencers within the target market that have a high amount of followers and more importantly, with high engagement. It is important to build the kind of connections that will encourage meaningful communication, not just for the sake of increasing the numbers of followers. With Twitter’s real-time feature, using it as a quick, direct customer service interaction and resolution means being responsive and adds to the level of transparency to the project.
Using hashtags is effective in starting a conversation but there is a limitation for the number of hashtags (#) per tweet. It should not be overdone because it appears messy. Also, arranging posts regularly for 3-4 times a day is another way to establish presence and activeness in the platform. The use of images and tagging the relevant people in the post when tweeting, mentioning organizations/people who are related to the project is also effective to reach other people. Always link all social media accounts, channels for cross-channel marketing in the main channel to drive traffic from Twitter. The goal is to create the viral effect on the content produced by the official channel.
Create Possibilities with Effective Marketing on Twitter
Having a well-crafted strategy is important to meet the organization’s goals. Not having a clear plan for using the channel will just be a waste of time and money. So to successfully utilize the channel, it is important to have a clear definition of success and to set goals. For a crypto-related project, one of the goals is to reach a wider audience and to get leads.
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Since Twitter gives access to real-time updates of what’s going on within the industry, joining in relevant conversations would add more value in the community. It’s important that the marketing strategy is up to date. Having regular communication with followers would increase the impact on the followers and new followers. Also, the channel provides a timely customer service that will quickly and easily respond to the people. Being transparent will help in building a good reputation and a strong relationship.
Twitter, with its wide array of users, has a really great potential for a project to be noticed by potential customers, investors, and influencers which is a big factor in raising the reputation of the profile and the connection. However, Twitter banned crypto advertising including ICOs, token sale, and cryptocurrency wallets globally as part of the safety precautions for the users.
To wrap things up, if you want to tell the world what’s happening with your crypto project, Twitter is the to-go place to do just that. With one hashtag, retweet, and like, your crypto project could go viral in a second, real-time with strategic marketing activities.