This same bell curve can be used to identify the 4 phases found within a market cycle – the slow accumulation, the quick run-up, the plateau in price and the subsequent drop in price. This is a pattern that repeats time and time again across all markets.
Sadly, especially within the cryptocurrency, there seems to be a belief that the price will only continue to rise, without taking into account the cycles of the natural world — which the cryptocurrency market is not immune to.
See more: Bitcoin phases
There are and will always be cycles — All cryptocurrencies and markets have a natural tendency to follow this pattern.
The good news is, as this cycle completes, the next one begins.
The problem for many investors and this is especially true for cryptocurrency traders is that they fail to recognize that markets are cyclical in nature and do not foresee (or want to acknowledge) the final phase of the cycle.
While it’s almost impossible to accurately pick the top or bottom of any given cycle, understanding that cycles exist and knowing which cycle the market is in will help you to identify the best time to buy and when to sell, helping to maximize your returns and minimize your losses.
Borrowing from traditional market analysis, here are the four major phases of a market cycle and how to recognize them:
The accumulation phase is either the start of a new project or the ending of a prior phase where the market has already bottomed out. In the case of a new project, this is when early adopters or insiders buy into the project.
In the case where the market has bottomed out, the weak hands have sold and it is when smart money buys in, figuring that the worst is over. This is the beginning of a new cycle and many refer to this as “buying the dip”. This is the point in the cycle where the price is the lowest. It’s also a point marked by market sentiment moving from negative to neutral (from the prior cycle).
The run-up phase (can also be referred to as a bull market when looking at the market as a whole) is when the market begins to move to higher highs at an increasing rate. At the beginning of this phase, technical analysts pick up on these projects and it is around this point the early majority enter the market.
This is the time when the market direction has become clear and overall market sentiment has changed to optimistic.
Near the end of this phase, FOMO (fear of missing out) runs high as increasingly more investors are buying near the top in fear of missing out.
The end of this phase is also marked by the late majority jumping in resulting in a large increase in market volume. This point is also often identified when the market valuations seem excessively high overvalued.
This is also the point where smart money and insiders start selling.
As prices begin to level off, this leads the market into the Distribution Phase with the final wave of investors jumping in. This is where excessive gains are seen in very short periods and it’s where the media attention on the market is at its all-time high.
In the third phase of the market cycle, the price plateaus and sellers begin to dominate. This part of the cycle is identified by a period in which the bullish sentiment of the previous phase turns into a mixed sentiment. The price will seem to plateau as trading occurs within a narrow range which can last days or weeks and the price momentum will slow.
This phase concludes when the market reverses its direction. It’s at this time when classic TA patterns like head and shoulders or double or triple tops can be found and is an indication of a change in direction.
As this marks the peak (top) of the market, it’s a period overrun by emotion. The majority of the market looks to the recent past with hopes of continued excessive gains and greed overtakes common sense. It’s a time where smart money has already exited and where equal parts of anticipation and fear surround the market.
The last phase of a market cycle is the run-down. For the majority of investors, this is the most difficult period and a highly emotional time. Within the cryptocurrency markets, this also seems to be a time of social media pumping with the hard-held belief the price will only keep going up.
However, the nature of this world dictates there will always be a run-down phase and this seems to be one of the hardest lessons in the cryptocurrency community.
Psychologically, this is also the most difficult point for investors as they either are not aware of the permanence of market cycles or choose to ignore them, resulting in either selling too late or not selling at all.
Of course, it’s possible to wait for the next run-up in price (HODL) however, this can significantly reduce your ROI and limit future investing opportunities.
Although the cryptocurrency market is still very young (just over a decade old), we do have limited historical data to indicate the duration of market cycles. The biggest market runup happened in 2017 when the price went from ~$3,000 to almost $20,000.
Again in 2021, we had another major runup where the price went from ~$10,000 to ~$63,000. While it can be said the cycle is around 4 years, there really is no specific period a cycle lasts.
While the duration of market cycles can span over many years, the cycle of a specific cryptocurrency can span from a few days to a few weeks.
Cycles within Cycles
It’s also important to mention there are cycles within cycles. For example, smart money can benefit from the run-up in the price of a specific cryptocurrency while at the same time levering the benefit coming from a run-up cycle within the overall market.
Known as contrarian investing, this is when investors purposefully go against the prevailing market trends, selling when the market is buying and buying when the market is selling.
When to Buy
The accumulation phase is the best time to buy into the market. For new projects, this can be when they are initially offered or at the completion of the run-down phase of the last cycle. This is when the price has stopped falling while the market is still bearish. Also referred to as “buying the dip”.
When to Sell
The end of the run-up and before the start of the distribution phase is the best time to sell, according to contrarian investing. This is when the market sentiment is the most bullish, prices are still climbing and everyone including the media is talking about it. For smart money, this is the time to sell.
Unfortunately, we would all like to believe prices will keep climbing — especially in the cryptocurrency market, making it difficult for most investors to sell when the price keeps climbing.
However, the nature of reality is that the price will ALWAYS come down. The bell curve is a function of our reality. This is why the contrarian approach to investing, especially in the cryptocurrency markets is so important.
It’s important to remember cycles exist in all aspects of our lives. The sun, the moon and the markets all have their own cycles. Understanding the market cycle and the phase of the market is a necessary and prudent approach when determining the best time to buy or sell — especially in the highly volatile cryptocurrency markets.
For cryptocurrency traders and investors, knowing and utilizing this knowledge will help to minimize your risk and maximize your returns.